CLINCH Branding
8 July 2016
Mr. J Typeface
9 July 2016
3D & Repetition
The concept combination of 3D and design theory of ‘repetition’ in relation with the environment study of buildings’ intersection, 3D outdoor signage and lighting signage. The building shape and intersection is the main element for this typography book design.
The typography effect of lighting signage generated the elements of ‘repetition’ such as ‘clear’ and ‘unclear’ typography seen by eyes and repetition of types on darker area. The reason to use the ‘repetition’ is because this element reflect several typography and images on building’s window. The concept of ‘repetition’ apply on this publication by using different thickness of the types and different colour tone.